Products | CRM

Market your business like the world's best companies

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company's revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.
With our comprehensive set of Marketing tools, including Sales force automation, Leads Tracking, Marketing Activities, Customer Support, Clients Management, Vendors Management, Employees Management, Analytics & more, your marketing team can take things to the next level.

Sales force automation

By using Matrix sales force automation tools can track customer interactions and automate certain business functions of the sales cycle that are necessary to follow leads and attract and obtain new customers. Moreover, Matrix CRM includes opportunity management i.e. supporting sales methodologies and provide interconnection with other functions to the company. The sales force automation has the capability to perform correct management, activity management, document management, order management, sales analysis and product configuration.

Leads Tracking

Sales leads can be tracked through Matrix CRM, enabling sales teams to input, track, and analyze data for leads in one place. The benefits of lead management are directly available to the sales, call center, and marketing industries. The activities involved in lead management relate to market campaigns, making customized forms, mailing lists, etc. These activities are performed with a view, to capture maximum sales leads which would add to the sales. This can be achieved through a comprehensive study to purchase the patterns, patterns of the customers, and the identification of potential sales leads.

Marketing Activities

With marketing capabilities, you can automate repetitive tasks to enhance marketing efforts at different points in the lifecycle. Furthermore, it involves promotional activities that are involved in promoting a product. It may be aimed at the general public or a specific group. Matrix CRM facilitates in increasing the effectiveness of marketing by studying the potential targeted customers, intending to turn a sales lead into a full-fledged customer.

Customer Support

Customer service is also an important CRM because CRM focuses on comparison of customer data, gathering information related to their purchase patterns as well as shares relevant data with concerned departments. This helps them to take steps to develop their awareness and understanding of the customer needs as well as complaints.

Clients Management

Client management is a method of managing the relationship between a company and its customer base. Client management takes responsibility for all aspects of the working relationship between clients and the company to ensure the highest quality in terms of deliverables and client satisfaction. Matrix Client Management tools emphasize collecting customer information and data, their purchase information, and patterns as well as involves providing the collected information to the necessary and concerned departments.

Vendors Management

It is the process that empowers an organization to take appropriate measures for controlling cost, reducing potential risks related to vendors, ensuring excellent service deliverability, and deriving value from vendors in the long run. Matrix CRM will help you in researching the best suitable vendors, sourcing and obtaining pricing information, gauging the quality of work, managing relationships in case of multiple vendors, evaluating performance by setting organizational standards, and ensuring that the payments are always made on time.

Employees Management

Matrix CRM provides a comprehensive set of employee management tools that an organization needs to manage employee information, engagement, and performance, and drive more value across the enterprise. These tools do not just store and manage employee data, they can seamlessly handle all employee-centric HR processes from recruitment to performance and offboarding. This enables the human resource department to manage the internal workforce more effectively.

Analytics

Analytics in Matrix CRM help create better customer satisfaction rates by analyzing user data and helping create targeted marketing campaigns. The data is studied so that information can be used to study market trends. Historical and current data help in the creation of charts and diagrams which ultimately facilitates a complete trend study. Analytics is an essential and pivotal part of Matrix CRM because it enables the study of data which can be used further to make an estimate of the business conditions at any given point of time.